How Real Estate Agents Can Build Their Social Media
It is an understatement to say social media has changed everything. From the way we shop for skincare to the way we buy food, eat and buy homes, social media has turned them all around.
Social media has helped many real estate agents find consumers that are profitable and truly interested in their properties in Selayang. In the time of lockdown where real-life tours are not possible, real estate agents have suffered, but the existence of digital presences, platforms, and social media networking sites have greatly softened the blow. More than 80 percent of real estate agents use social media to reach their targeted audience and have been successful at growing their businesses and commissions with the assistance of it.
However, the success of social media to all of the 80 percent of people has not been equal. Some of them have become giant mega influencers while others are still stuck on their status as amateur social media users. As we uncover more on social media, many real estate agents have become various levels of influencers in their niche. Some are nano influencers while others rose to be mid-tier influencers.
No matter which tier you are at, we can agree that being an influencer of any form has greatly helped us. Let’s talk about different ways you can grow your social media platforms as a real estate agent! It is not easy to compete with one another on social media but it is not impossible to find substantial growth among the competition.
Use The Power Of Video Content
We underestimate how powerful video is. Today consumers are constantly affected by videos. They consume video content a lot more than they read. On average, more than a million blog posts are released and published on the internet but we do not really read them. Even if we read them, it is more skimming than fully reading them. however, the only type of content that we fully consume happens to be video. Short videos have more influence than even a pretty-looking image on the internet.
Give Our Virtual Tours
Virtual tours are crucial, especially during the lockdown. With the advancement of technology, it is possible to make virtual tours a part of our long-term strategy rather than just a trick we use during the lockdown. Virtual tours are effective at giving consumers a maximum amount of information that will help them make their decision.
Put A Face To Your Content
Your real estate agent content has to be branded with the help of your own personality. What are you like on social media? Many make the mistake of never putting their face on social media. However, on today’s social media landscape, it is better to put a face to your brand than having faceless graphics to make up for it.
Choose A specified Social Media Platform
Many make the mistake of randomly choosing the most popular social media platform to become a real estate agent. But by doing this, you might be missing out on the audience where your profitable customers exist. What if they exist on Facebook instead of TikTok but you chose TikTok because of its influence and popularity. Your social media site has to be chosen wisely and with strategy in mind.